Grassroots-style marketing solution for CASA of Maryland's 2013 Rally for Immigration Reform. The project helped to inform, organize and mobilize more than 500,000 people in the DC area to take action and publicly petition Congress in Capitol Hill for reform. The campaign combined social and traditional media and centered on topics such as deportations, family unity, and hope.
Branding, Graphic Design, Photography
Keeping Families Together
Campaign flyers for CASA of Maryland’s Immigration Reform initiative. The image of the child and the slogan "Keeping Families Together" illustrate the concepts of deportation, family unity, and hope. The choice of media and approach allowed for efficient information dissemination, as the flyers were purposely designed in black ink, allowing for accessible and low-cost print production.
CASA de Maryland is the largest immigration advocacy non-profit organization in the state of Maryland.
Branding, Illustration, Photography
The Future of Graphic Design
Poster designed during a five hour workshop conducted by AIGA Medallist Kenneth Carbone, and published on Imprint: PRINT Magazine's Online Blog in November 2012.
This project focused on promoting an imaginary exhibition, featuring the work of an inspiring designer and capturing the essence of that designer’s work without mimicking his style.
Martín Allais, Venezuelan graphic designer currently based in Barcelona, has a body of work that is experimental, chaotic, and takes into account the ways geography and globalization influence contemporary graphic design.
Graphic Design, Illustration
The Aesthetic of Revolt
Poster design for the 2011 Intercollegiate Conference on Latin America and the Caribbean sponsored by the Latin American Studies Center at the University of Maryland. Stylistically inspired by the Chilean and Cuban schools of design, the poster celebrates the aesthetic of Latin American revolt in the 1960s, which defined revolt not simply as confrontation, change, and mutation, but as the return of ideas, practices, and movements.
Graphic Design, Illustration, Print Design
National Council of La Raza
Web and mobile optimized infographics designed for the National Council of La Raza.
These pieces were aesthetically designed according to the organization’s branding standards, and were shared extensively through social media to educate and promote civil action.
Art Direction: Sherry San Miguel, Kelly Isaac.
Graphic Design, Web Design
Poster designed for the 2012 International Symposium on Colonial Latin American literature and history. The poster, which is mainly targeted towards historians, literary critics and art historians specializing in colonial Latin America, illustrates the clash of two periods of time: a historical colonial past and the present from which the past is being revisited. The poster was designed to mimic the ripping of the ceiling of a Baroque church structure, which represents the questioning of the social and political construction of Latin American colonial values analyzed from the present.
Latin American Studies Center
Re-designed collateral for the Latin American Studies Center at the University of Maryland. Identity and brochure template were designed to meet University of Maryland's branding standards. This project was designed based on collaborative feedback from the Center's director and graduate students on an effort to increase student enrollment by appealing an undergraduate demographic. The logo illustrates the Center's concept of studying Latin America and the Caribbean as a region that is studied and researched using interdisciplinary academic perspectives.
Branding, Graphic Design, Icon Design
COLÓN MUSEUM PROJECT
Identity design for the Colón Museum of the Americas, a 2011 student project which consisted on developing a logo and collateral materials for an imaginary museum featuring my last name.
Branding, Icon Design
Portraiture series photographed using basic lighting techniques and multiple electronic sources such as tungsten, fluorescent and studio flash light equipment.
Creative Direction, Photography