When the community takes ownership
Designed a variety of bilingual prototypes using imagery that was brainstormed and co-created with community members. Co-creation allowed the visual language to authentically evolve and amplify their voices and enabled them to take ownership over the work. Prototypes evolved with each and every stage of the campaign. Flyers were purposely designed in black ink and printed in neon copy paper, allowing for accessible and low-cost print production.
Media Coverage. Sources: Getty Images, MSNBC and The Associated Press.